Racing is back! At least in the UK. We here in Ireland have to wait for another week.
Although it was only sand racing, having full fields at Newcastle this afternoon was certainly welcome… compared to none at all over the last while. Plus it’s only two more days until racing on green, lush turf returns as well.
It’s gonna be a packed schedule with top class racing over the next couple of weeks also. Those Classics are coming thick and fast right, left and center. France and Germany with their Guineas races today. Others will follow soon. Exciting times!
Looking back on the first day of the flat season 2020 I have mixed feelings, nonetheless. One the plus side I’ve also got an intriguing eye-catcher for the tracker for those readers who make it to end of my ramblings.
Racingpost is Poor Value
The sport I love is back: great! The print edition of the Racingpost is back: great! Not so great: one would have thought the editors had plenty of time to think about how to improve their product for when it returns to the shelves in a bid to entice prospective customers to buy a paper that comes with a whopping price tag of €4.20.
I’m afraid there was nothing in the “Bumper Edition” of the Racingpost that inspired me to pay such a steep price for something that would end in the recycle bin only half a day later.
Racing back in the UK. Top class races in France and Germany – there was plenty to cover. Yet the paper felt thin on actual, valuable content.
An interview with Lester Piggott on his remarkable career. That’s alright – I’ve got all respect for the man and his story – though, it’s hardly anything original these days. You can find plenty of similar interviews and articles with him for free (in fact RP published some under the “PR Classics” banner only recently).
A stable tour of Richard Hannon’s. Plus the usual tipsters and some race previews. Add racecards. That’s it.
In the day of online and mobile where everything is a swipe away all the time, publishers face an uphill battle, particularly with a niche print product such as the Racingpost. If you produce a paper that in essence has not changed in two decades and offers little real incentive to buy because of a lack of original content then you’ll struggle even more so.
I really wanted to buy the Racingpost this morning. Really wanted it. But a hefty €4.20 for what you get is simply no value for money. I’m not saying there is no value. Of course there is. For some people more than for others. But is it worth the price? I don’t think so. And that’s a shame.
More Data Please
I have thoroughly enjoyed dipping my toes into Hong Kong racing over the last weeks. Doing so, what becomes blatantly obvious – now that racing returns to more familiar places – what sets their product apart from ours here.
Hong Kong racing is all about providing relevant information, a myriad on data and a level of transparency with the aim of improving customer experience. Data that is freely available and easily accessible to all punters and racing fans alike for them to analyse- and better understand what- and why certain things happen in a race.
Free replays in excellent quality with different angles to chose from. Sectional times as well as every little detail on all the horses – be it their racing weight, injury history, or track work. Heck, even rather accurate Speed maps are produced.
Given the importance of racing for Hong Kong as the HKJC is the largest taxpayer there, this makes perfect sense, of course: if you want punters to come racing and gambling you need to provide an enticing product that people can believe in due to its transparent nature.
Granted there are only two tracks in Hong Kong, a small horse population and fewer variables. That makes it a lot easier to track all these things. It’s unrealistic to copy everything Hong Kong does and bring it over to the UK or Ireland. Still, more can be done and lessons can be learned from Hong Kong if racing over here wants to appeal to new and younger generations.
People these days are much more familiar with looking at- and using data. Many of us do it for work in some form or another. Not only for work, though. In a betting environment think about sports like football, hockey, basketball and so on that offer tons of data – from simple to “advanced stats”. Often available for free, easily accessible. Quite like it’s the case in Hong Kong for their racing product.
For UK and Irish racing data is expensive to get hands on (Flatstats, Proform….) and racing media tends to speak in plain and banal language anyway, as if the general punter would be too stupid to understand anything that goes beyond the numbers associated with naked form.
Baby steps are being made, though. Sectionals and stride data start to become more readily available for certain tracks. This really provides great insights into how races are run and why horses finished a certain way. This has to become a universal thing, though. It’s 2020 not 1985.
Ghadbbaan – Race 1 – 7th place: One could easily overlook this well beaten 4-year-old gelding. However this was a fairly decent seasonal reappearance, given he was drawn in gate one, which can be a negative for horses who already have starting issues. So it was no surprise to Ghadbbaan walking out of the gate. Hoe was then firmly driven forward to chase the lead.
He surly did much more than ideal in those early stages of the race and tired over two furlongs out to finish side by side with the pre-race favourite. That’s not the whole story, though.
He switched yards over the winter and was gelded, after two low-key efforts as a juvenile. He didn’t fulfill the hopes connections once had when in care of Michael Stoute.
However, Ghadbbaan is quite nicely bred, although clearly looks to have a future beyond a mile. He is a full-brother to smart 103 rated Listed 1m 2f winner Sound Of Cannons out of a Listed placed- and 1m2f winning mare and by French Derby winner Intello.
Today was only his first handicap start. A fair pipe opener. Once Ghadbbaan steps up in trip he should improve readily and be able to exploit his current 64 Official Rating.