So, it’s finally out in the open. Officially, that is. Been an open secret, heavily discussed on social media, for a number of days already – now Racing UK confirmed it will, indeed, broadcast Irish Racing from 2019 on while At The Races loses the rights.
A big blow for ATR. They also lose Chelmsford at the same time. Probably affordable to lose this particular All-Weather track – affordable in the wider context, given the fact it was Irish Racing that’s been the big deal for the channel.
Now, there is a lot of speculation, a lot of unanswered questions so far. It’s hard to know what’s the true reasons for this change. Money? Most likely. Though, there must be more to it. Horseracing Ireland can’t be so naive to believe it’s a good thing if their product vanishes behind a paywall. Or can they?
An expensive paywall that is. A hefty 30 quid in Ireland racing fans have to fork out in order to add Racing UK to their existing TV bundle. That says, ATR isn’t entirely free either. You need to have a TV bundle in place, too. However, you pay one subscription fee and that’s that. RUK requires a secondary fee.
Would At The Races have gone down the paywall route as well in the future? This rumour made the rounds. HRI will need to do some explaining if it wants to justify this change and even more so if it wants to change the course of public sentiment on it – which is incredibly negative at this point in time.
My personal view is pretty simple: I am no ATR fanboy by any stretch of the imagination. Poor picture quality, their coverage hard to take serious more often than not – it is a different, more casual approach than the one the much more serious, sometimes stiff and definitely not funny RUK offers.
I do prefer the factual, serious, analytical coverage RUK provides, no doubt. On the other hand, credit has to be given where it’s due: At The Races has done a pretty damn good job if it comes to covering Irish Racing. It’s like ‘free’ PR for the sport in this country, given many have a TV subscription where ATR is a standard feature.
ATR has put tremendous effort into the promotion of Irish racing. One only has to look back at the most recent example, the Dublin Racing Festival. Furthermore, the channel does cover the smallest of meetings and gives proper air time when speaking to trainers, owners and jockeys – the small ones and the big ones.
Irish Racing is the main thing on ATR. And you feel that in anything they do. Also, to have the ability to watch full replays of each race only couple of minutes after races finished, without the need to see the result in first place, is an excellent service.
As for Racing UK: I was a subscriber for a number of years. I can afford the 30 quid, no problem. It’s not so much about the money as more about the fact you have to pay 30 quid for 1! single channel. Let that sink in.
A channel that does allot of good things. A channel, however, that shows half the day replays on the loop, also. Replays you can find online for free. There seems to be more original content produced these days. New shows, more analysis, decent pundits. Still, it is not enough to warrant €30, in my opinion, at least.
Put that in context: I subscribe to Watch AFL. A year-long subscription worth €149 gives the ability to see every game of the AFL/WAFL season – live or on demand, whenever you want, plus access to the 24h Fox Footy channel and of course you can watch all the excellent live shows they produce (you might miss because of time zone difference) on demand too. That is value for money!
Now, I don’t want to go into detail regarding how Racing UK will accommodate all the additional racing from Ireland in their already incredibly busy schedule, particularly during the flat season. You can read it all in this Q&A.
Let me say only that: the answers provided to the questions are hardly satisfying. To be fair, though, we need to give Racing UK time to figure out how they gonna do it. We got to give them a chance and who knows what plans they’re going to pull out. Maybe it all turns out great….
From the outside, certainly, this move does seem odd and far from encouraging. The danger is a lack of visibility for Irish Racing moving forward. So let’s hope for the best, shall we?!